Where business is deeply human
Over the last 10 years, By Bako has navigated the world of tech, entertainment, and media, leading custom campaigns and talent partnerships— from working across collaborations with the likes of Pepsi and NFL, to overseeing strategic marketing and creative production across global campaigns.
01
Set the
vision
02
Bridge talent & business
03
Produce
& execute
What We Do
Talent selection, briefing, and contract negotiation
Partnerships & Collaborations
Identify branded content, custom activations, and emerging formats
Provide strategy frameworks and mutually beneficial deal points
Define voice and tone, positioning, brand marketing, and go-to-market strategy
Brand Storytelling
Brand design and conception, narrative , and visual identity
Global communications, press, social rollout
Drive culturally-relevant campaigns and trends (music, fashion, sports, tech)
Culture Strategy
Production, management, procurement of creative teams
Content strategy and development
Strategic planning and production across formats (video, editorial, experiential)
Creative Production
Manage budgets, timelines, and vendor relations
Deliver reporting, insights, best practices
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Amazon Alexa x Summer Walker
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Afronation Festival Las Vegas
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Adidas x Humanrace x Hekscode
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Pepsi x Pure Leaf x Coco Jones
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Teen Vogue x Bloody Civilian
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Red Bull "Wings for Your Winter" Launch
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Adekunle Gold x Pharrell x Louis Vuitton "Falling Up"
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AnOnlyChild x Art Basel
Brands that trust us
Featured In
Consider us your end-to-end showrunners, pairing creative vision with practical execution.
About
SHARON BAKO (noun) /share-uhn/ bah-koh
Sharon is a Nigerian-born, California-raised corporate and creative executive, known as a cultural translator—fluent in both the creative and corporate worlds and skilled at bridging the gap between creators and talent, brand purpose, and audiences. With 10+ years of experience across tech, music, partnerships, talent relations, and experiential, she pairs analytical depth with creative vision, turning insights into stories, experiences, and collaborations that engage new audiences and drive measurable impact.
Sharon has led global campaigns, bringing bold ideas to life through strategy, storytelling, and data-driven insights. She holds a B.A. in Media Communications from USC, and has been featured in Forbes, Billboard, and Variety.